Sanctuary Spotlight: Gabe Salazar (We Can Deliver)

  • By Jake May
  • Jul 27, 2021

Where did you grow up?

I’m from Boston; I grew up in Roslindale. Home base is Rozzie, but I’ve been a little bit everywhere. I went to high school in Roxbury and did a couple of semesters at Roxbury Community College.

What were some of the biggest challenges getting We Can Deliver off the ground? 

Starting it wasn’t the hard part; I knew I wanted to do something, not only for myself and my family, but for my community. So starting wasn’t the hard part, but growing it was. Building logistics and learning how to manage people–I feel like that was like the most difficult part. 

On the other side of that coin, what are you most proud of so far? 

I’m most proud of seeing how much ownership and how much commitment my employees and my managers have right now in helping me build the company on the cannabis side. That’s what I’m most proud of–just seeing them want it as much as I want it.

What are you looking forward to the most?

I’m looking forward to creating an on-demand, Uber-style cannabis delivery company. My goals are to be the best; whenever someone thinks of delivery, they think of We Can Deliver. 

What excites you about breaking into the cannabis space?

I remember when cannabis was illegal. For a long time, even after legalization, it still felt illegal for me. I’m just so amped that I went from those situations to now being able to do it legally. It’s also great to be able to provide opportunities to people who never thought this would be possible either–it’s just dope. 

What has your experience been like to this point as a minority business owner in cannabis?

I just see it as, if I can do it, anybody can do it. If you put your mind to it and your grind to it, you can do it. Sometimes there are microaggressions, but it’s subtle. People are maybe citing biases that they’ve learned previously or just things that they’ve known previously. You can see people trying to change, but there’s stuff like microaggression out there–sometimes it’s uncomfortable. 

But, I keep the mentality that we’re all on the same level. You’re a cannabis business owner, I’m a cannabis business owner. I’ve got to remind myself of that because I don’t look like a lot of people in this state, mentally and physically. 

Do you have any favorite Sanctuary products?

I like the gummies, and the Hi-5 seltzers are sick. Citrus Samurai was great–I like that one. It has a good smell to it, it’s grassy, it’s dro-y. I’m not a big THC chaser, so I like that one. 

Check out our delivery FAQs post here!


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